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My Team And I Built The Cannabist , Applying Shoe-leather Reporting Tactics To The World’s First Legal-marijuana Beat.

But in recent years High Times was so focused on its stable of successful events that the content of the magazine sometimes came off as something of an afterthought. That business strategy makes sense when you peek at the company’s numbers, which show that Cannabis Cups—festivals featuring live music, marijuana sampling, and vendor booths—represented 80 percent of revenues in 2015, according to The New York Times . A brief aside: Cannabis journalism unexpectedly became a specialty of mine after editors at The Denver Post in 2013 surprised the world by appointing me as the paper’s first Marijuana Editor on the precipice of legalization. My team and I built The Cannabist , applying shoe-leather reporting tactics to the world’s first legal-marijuana beat. As traditional media has thrived in discovering the marijuana beat—note the full-time cannabis-focused journalists at the Orange County Register and San Francisco Chronicle—High Times’s freelancer-rooted editorial operation has lagged in comparison. Much of the magazine’s news coverage in recent years has been based on aggregation; instead of leading the cannabis conversation, High Times has been following—and suffering the consequences from a digital readership that demands more. Given that High Times and I used to be competitors, let’s make it clear that I’m not the only one acknowledging its recent struggles. Here’s colorado marijuana what Adam Levin, the new chief executive of High Times Holding Co. who led the acquisition via his investment firm Oreva Capital, had to say: “I think most would agree (High Times) was not executing business at max potential under the legacy framework established by the founders,” Levin said in a statement .

To read more visit https://www.cjr.org/business_of_news/high-times-legalization-news.php

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